That PSA is way too fucking long.  They make the point within the first minute which isn't bad... I guess in the UK or wherever this is from a 4 minute commercial is fine.
Still not as cool as this:
<center><embed src="http://www.youtube.com/v/iI8ciuj3QHg&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="855" height="504"></embed></center>
Almost but not quite.